Ask How to grow an e-mail list for an e-commerce website via pop-ups?

[Brajet]

I've noticed that most visitors tend to close my popups without engaging, even though I'm offering a 15% discount in exchange for their email address. This makes me wonder if a simple discount isn't compelling enough to grab attention or drive action. I'm starting to consider alternative lead generation strategies.

Would it be a good idea to run lead generation ads that offer something truly valuable for free, like an informative eBook or guide related to my niche? The goal would be to attract more qualified leads by providing helpful content upfront, building trust before asking for a sale.

I'd love to hear thoughts or suggestions—could this approach improve engagement and email sign-ups compared to the current popup strategy?

 

[Anthony Joshua]

What helped me was making the pop-up simple and honest. I tried long messages before, but people closed them fast. Now I just use one clear line like "Get 10% off your first order" and a single box for the email. Adding trust signals like "No spam" also increased sign-ups. Also, mobile layout is key because most shoppers use phones. A clean design makes people more willing to share their emails.

 

[Felix😎]

To grow your email list with pop-ups, try offering freebies like downloadable guides, big discounts (like 15% off first orders), or early access to sales. Use exit-intent pop-ups to catch visitors before they leave or time-delayed pop-ups after they've explored your site. Make sure the pop-up is visually appealing, easy to close, and has a clear benefit. Collect only the essential info, like email addresses, to make signing up quick and simple.