Ask How should social media marketers handle trolling on social media?

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There will be trolling, harassment and even vituperation and the likes while using social media. Some trolls may be normal while some may be borne out of jealousy. Some times, when these issues are not handled well, it may lead to issues that will linger for long and eventually spoil the image or reputation of such an organisation or business.

How will online trolling should be dealt with? Share it below.
 
Digital marketers don't really need to bother themselves with some negative feedbacks, trolling and harassment if they are doing the right thing. There will always be some people like that. However, it is always better to come out to debunk rumour and even take actions when the trolling is much. You can even delete some of the toxic comments.
 
Don't feed the trolls is the basic rule. When someone's clearly just trying to get a reaction, responding usually makes it worse. They want attention and drama, so ignoring them takes away what they're looking for. If the comment is genuinely harmful or breaks platform rules, report it and move on.
 
Use humor carefully if you're going to respond at all. Some brands are really good at shutting down trolls with a funny comeback that doesn't look mean. But this is risky because it's easy to cross the line from clever to nasty. If you're not naturally good at this kind of thing, don't try it. A boring professional response or no response at all will be better.
 
The worst thing you can do is get into a public argument with a troll. Even if you win the argument, you look bad because you're fighting with some random person on the internet. Your brand comes across as petty and unprofessional. I've seen companies completely destroy their reputation by having their social media manager go off on someone in the comments.
 

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