Stores should examine timing of returns, product usage signals, and customer history to see whether items were truly tested or repeatedly cycled back. Tracking return reasons, support chats, and pickup scans helps reveal patterns that text alone hides. Instead of visual heatmaps, e-commerce teams rely on return-flow logs that show where customers drop off or repeatedly trigger refunds. These patterns can flag suspicious accounts while still protecting honest shoppers. Over time, insights help tune policies, like stricter checks for high-frequency returners and smoother refunds for trusted buyers.