Sending push messages too often can annoy subscribers, while not sending enough might make them forget about your offers. A good place to start is once or twice a day. This keeps your message in their mind without making them feel overwhelmed. If your offer is time-sensitive or seasonal, sending an extra message can work, but don't make it a habit. It's also important to check how subscribers react. If many people unsubscribe or stop clicking, that could mean you're sending too many. Keep your messages short, clear, and focused on what the subscriber can gain. Use different times of the day to test which gets more clicks. A consistent schedule builds expectation, which can help with conversions. Finding the right balance depends on what you're promoting and how your audience reacts. Have you noticed any difference in results when sending more or fewer push messages?