Posting too often can annoy people, while posting too little can make them forget your page. For many small businesses, posting three to four times a week is enough to stay active and visible. What matters more is sharing interesting content, not just filling the page. A simple tip is to stay consistent, meaning you post on regular days so people know when to expect updates. If comments and likes start dropping, it may be time to adjust. What posting style keeps pages interesting without feeling noisy?