Different businesses send emails at different times, but many of them usually send one or two messages each week. This keeps the connection active without overwhelming people. When you send emails too often, subscribers may feel tired, but when you send too few, they may forget why they joined. A simple plan is to stay consistent, so people know what to expect. Some businesses increase emails during special events, but even then they try to keep the messages clear and helpful. The important thing is to share something that feels useful each time, even if it is short. What do you think?