Ask How often can company members send mass mail

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Among the marketing tools that are made available on the BMF company membership is the use of mass mail. Mass mail are sent to the audience across all the platform. Sometimes, in order to make the sales boost more, BMF can allow the business owners to send mails beyond the platform.

However, this mail is not sent frequently. At least, after sending, the business owners must wait for the result before resending it. Majorly, it is always sent once in a while.
 
If you run a daily deals site, members expect near-daily emails. A local book club? Once a week is plenty. The real limit is your unsubscribe rate. Start blasting every day, and people will flee faster than seagulls from a crumbless beach.
Smart companies test: send twice a week, watch open rates. If they drop, you're spamming. Also, always include an "unsubscribe" link. So, how often? "As often as people still want to hear from you." Usually, once a week to twice a month is the sweet spot. Beyond that? You're just begging for the spam folder.
 
Mass mail can be a useful marketing tool when it is used at the right time. Sending too many emails can make people ignore them, so giving enough time between campaigns makes sense. It also gives business owners a chance to see how people respond before preparing another message. That way, they can improve future promotions and avoid unnecessary emails.
 

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