Ad budgets during peak seasons depend on goals and past results. There is no fixed number that fits everyone. A simple approach is to increase spending slowly while watching sales and costs closely. If ads bring good returns, small increases make sense. New brands should test ads first before spending more money. Always track results daily so nothing goes out of control. This careful approach protects budgets and helps learn what really works during peak sales times. How should ad spending be adjusted safely during busy marketing periods?