Honestly, it's probably like 60% optimizing and 40% creating at this point. When I first started promoting BMF.io, it was all about pumping out new stuff—content, landing pages, whatever. But now I spend more time tweaking what's already out there. I'm always testing headlines, fixing funnels, checking what's actually getting clicks. Don't get me wrong, I still make new stuff when I've got a fresh idea, but I've realized just creating non-stop doesn't move the needle unless it's actually working.