The "From" line greatly impacts an email open rate. The "From" line tells recipients who sent the email. A recognizable name in the "From" line builds trust. People open emails more if the sender feels familiar. A business name or personal name depends on your audience. A personal name can add a touch of authenticity. A clear "From" line reduces the chance of your email being ignored. Suspicious or generic "From" lines often lead to low open rates. You should test different "From" lines to see what works best. A good "From" line encourages more people to open your emails.