Meridian
Gold
- DOLLAR$
- $13,334.58
Getting a new customer usually costs more than keeping an old one. New buyers need ads, promotions, and time before they trust the business. Old customers already know the brand and need less convincing to buy again. In digital marketing, ads and content cost money, and results are not always sure. Keeping existing customers often means small rewards or good service, which is cheaper. This difference is why many businesses focus on retention. Which approach seems smarter for long term growth online?