Reviews affect buying decisions more than many businesses realize because people trust other buyers more than advertisements. When a product has many honest reviews with photos or detailed comments, it gives confidence that the item is real and useful. Bad reviews also make people slow down and think carefully before spending money. Even one complaint repeated by many buyers can push people away completely. Some people still buy products with poor reviews if the price is cheap enough, but trust becomes lower immediately. Do you think online reviews now influence people more than normal advertisements from brands?