Ask How many seconds should a prelander hold attention before redirect?

[Dominic87]

A good prelander for mobile traffic should hold attention just long enough to build interest but not too long to lose the user. Around 5 to 8 seconds seems to work well for many affiliate marketers. This short time is enough to create curiosity or show a key message, then move them quickly to the offer page. If the delay is too short, users might not catch what the prelander is about. But if it takes too long, they might lose interest or think the page is not working. Adding some kind of progress bar, fake loading, or short video can help hold attention during those few seconds. The main goal is to guide users from interest to action without giving them time to exit. What's your view on this?

 

[Anthony Joshua]

For adult or gambling pre-landers, holding attention for 5–10 seconds is usually ideal before redirecting to the main offer. This short period gives the user enough time to understand the content, get intrigued, or feel a sense of curiosity, without losing interest. Too short a delay can make the page feel like a forced redirect, lowering trust, while too long can cause users to bounce before reaching the offer. Pairing this timing with compelling headlines, images, or micro-copy increases the chance the visitor will follow through and engage with the main landing page.