Ask How many ad groups should I launch per campaign for nutra testing?

[Daniel084]

When testing nutra offers, it's usually better to start with about 3 to 5 ad groups in a campaign. Each ad group can focus on a different angle or creative to help you understand what your audience responds to. Don't launch too many at once, especially if your budget is small. Running fewer ad groups helps you control spend and gather better data without spreading yourself thin. The goal at the start is to find what works and cut what doesn't. You can test different headlines, images, or call-to-actions in each ad group. Once you start seeing performance, then you can scale the winning ones and pause the rest. This way, you learn faster and keep your costs under control. Everyone may set up their testing in a slightly different way, depending on what they are promoting. What setup has worked best in your own testing so far?

 

[Felix😎]

Your setup makes sense, keeping it to 3 to 5 ad groups is a smart way to test without spreading the budget too thin. I've found that focusing on one variable at a time, like testing just headlines or images, helps to pinpoint what's driving results faster. Also, starting with one geo or device type keeps things simpler and more focused. Once you have data, scaling the top performers and testing new variations from there has worked best for me.

 

[Anthony Joshua]

When testing nutra offers, it's usually better to start with about 3 to 5 ad groups in a campaign. Each ad group can focus on a different angle or creative to help you understand what your audience responds to. Don't launch too many at once, especially if your budget is small. Running fewer ad groups helps you control spend and gather better data without spreading yourself thin. The goal at the start is to find what works and cut what doesn't. You can test different headlines, images, or call-to-actions in each ad group. Once you start seeing performance, then you can scale the winning ones and pause the rest. This way, you learn faster and keep your costs under control. Everyone may set up their testing in a slightly different way, depending on what they are promoting. What setup has worked best in your own testing so far?

For nutra push campaigns, I usually launch about 4 ad groups at the start. This gives enough variety to compare different targeting options and creative angles. If you launch too many ad groups at once, your budget gets divided, and it's harder to know what's actually working. Keep each ad group simple but distinct, then after a few days of testing, optimize based on CTR and conversions to focus on the top performers.