Ask How important is transparency in sponsored content for Snapchat influencers?

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I'm kind of stuck these days. I started working with more brands on Snapchat and I share sponsored posts along with my regular snaps. I always mention when something is an ad and try to keep things clear.

Still, I can't tell if people pay attention or even care. Sometimes I get fewer replies after a promo, which makes me question if I'm doing it right. It's hard to know what really matters to followers.

Do other influencers wonder about this? How important is transparency in sponsored content for Snapchat influencers?
 

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