How important is personal branding for scaling freelancing income?

[Btaliat]

Most advanced freelancers always hammer on branding whenever they are advising the new freelancers. They always let them know the importance of them being branded freelancers. It is always important to secure inbound clients. Clients would have known you as an authority of uob are a branded freelancer. To get this done, you need to have a unique way of handling your clients. What other ways can be done to make it easier to become a branded freelancer?