Before you spend a single dollar on ads, you need to know what you want out of it. Do you want more sales, more people to know your brand, or more visitors to your website? Without a clear goal, you end up throwing money at ads and hoping something good happens. That kind of guessing wastes cash fast. A clear goal helps you pick the right platform, the right message, and the right way to check if things are working. What do you think happens when businesses skip this step?