Ask How high can I charge for memberships on my site?

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I'm building a membership site. I'm adding exclusive content and perks. I want to make it worth paying for. I see some sites charging a lot, while others are cheap. I'm unsure what to do. I need advice from experienced users. I've researched different models, but I still feel lost. I want to set a price that attracts members. I'm considering offering discounts for long-term commitments. How high can I charge for memberships on my site?