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I've been thinking about using countdown timers on native ad landing pages to boost conversions.
It seems timers create urgency and scarcity which both can push visitors to act faster.
Some sources say they can increase sales by up to 30%. But I also saw advice warning against overusing them or making the urgency feel fake.
I'm curious about the best way to implement countdown timers. Should they count down to a fixed date or start when a visitor lands
It seems timers create urgency and scarcity which both can push visitors to act faster.
Some sources say they can increase sales by up to 30%. But I also saw advice warning against overusing them or making the urgency feel fake.
I'm curious about the best way to implement countdown timers. Should they count down to a fixed date or start when a visitor lands
