Ask How does the size of a display ad impact its CTR?

[SuperAffiliateX]

Ever feel like your ads are playing hide and seek with your audience? That's been my vibe this week.

I've tested a bunch of display ad sizes. I started with those skyscraper formats, then switched to banners and even tried some square ones. I noticed some sizes get more attention, while others seem to disappear in the background. I keep swapping out formats and watching the numbers shift.

I'm still figuring out what makes people click more. How does the size of a display ad impact its CTR?

 

[Kimivegas]

It really depends on the placement and bidding. Placement is obvious but bidding is often forgotten as a determining factor in CTR. Depending on the bidding you are using(OCPM, standard CPC, CPM, CPA etc.) OCPM tends to have the highest CTRs as impression count stays rather low because algorthym optomizes for effeciency. CPM bidding generates the lowest CTRs since you're just spraying the wall and hoping something sticks.