A business that cares about honesty, quality, or community can show those values through the content it posts online. If a company believes in helping local people, for example, it can share stories about local partnerships or community events on its social media pages. Over time, people start to associate that business with those values without being told directly. Digital marketing gives a business a voice and a personality that customers can connect with. Do you think customers actually pay attention to a brand's values when deciding where to spend their money?