I'm assuming you are asking how does a business model offering data analytics solutions work.
In a nutshell, they generalise a very complex problem: data analysis. All companies have data. They need to find a way of using it to add knowledge and as a consequence, value.
This is a very complex and expensive process. It involves a lot of highly technical know-how. What these companies offer is a set of tools that deals with ingesting, cleaning, modelling and displaying data. Some do it all, some do it partially, depends on the market segment they want to explore.
This means that they do specialise in different things, e.g.:
Market specialised, e.g. mobile analytics. They offer many tools that are useful specifically for this market segment
Business case specialised, e.g. business intelligence tools. They offer general tools that fit almost any business but their tools are often more high level
Problem specific, e.g. visualisation tools. They offer very strong tools to address the specific problem under the assumption that their clients have the rest sorted out
Their cost is offered tailored to the "speciality". For instance, problem specific tools are often useful across the organisation so their cost is user based. Market specialised data analytics companies will tend to adjust their cost structure to the revenue and cost structure of their clients. One good example are mobile analytics that often have their cost based on number of monthly active users their clients have since their clients also measure monetisation on a per user basis.
In a nutshell, they generalise a very complex problem: data analysis. All companies have data. They need to find a way of using it to add knowledge and as a consequence, value.
This is a very complex and expensive process. It involves a lot of highly technical know-how. What these companies offer is a set of tools that deals with ingesting, cleaning, modelling and displaying data. Some do it all, some do it partially, depends on the market segment they want to explore.
This means that they do specialise in different things, e.g.:
Market specialised, e.g. mobile analytics. They offer many tools that are useful specifically for this market segment
Business case specialised, e.g. business intelligence tools. They offer general tools that fit almost any business but their tools are often more high level
Problem specific, e.g. visualisation tools. They offer very strong tools to address the specific problem under the assumption that their clients have the rest sorted out
Their cost is offered tailored to the "speciality". For instance, problem specific tools are often useful across the organisation so their cost is user based. Market specialised data analytics companies will tend to adjust their cost structure to the revenue and cost structure of their clients. One good example are mobile analytics that often have their cost based on number of monthly active users their clients have since their clients also measure monetisation on a per user basis.