Ask How does BMF.io’s partner program measure partner quality?

[Dean101]

The program tracks how partners perform through conversion rates, traffic quality, and the relevance of leads they generate. Engagement signals like activation speed, retention, and repeat referrals help show whether partners bring lasting value or one-off spikes. Internal dashboards act like behavioral maps, revealing which partners consistently drive aligned customers and which drop off after initial activity. Feedback from clients and account teams also adds context, highlighting trust and execution quality. Over time, scoring models combine these signals to rank partners and refine incentives.