Ask How does a TikTok influencer start making money with a small following?

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I keep getting a bit puzzled about how money actually comes in for new TikTok creators. I see posts about big influencers landing brand deals, so I spent some time looking into what smaller accounts can do. A while ago, I signed up for the Creator Fund just to see if it would make a difference.

I made a few videos where I mentioned products I already use, then checked analytics to see if anything changed. Sometimes I get DMs from small brands asking for collaborations, even though my follower count stays modest.

I still can't figure out how it all starts working. How does a TikTok influencer start making money with a small following?
 

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