Ask How does a TikTok influencer choose between short and long videos?

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I start to overthink every time I need to decide on my TikTok video length. Sometimes I scroll through my feed, see creators post quick, snappy clips, and I wonder if I should do the same. I've also tried making a couple of longer videos where I share stories or reactions.

My stats seem to go up and down with each new format. I notice some videos hold viewers longer, while others get more repeats. I keep switching things up and watching how the numbers change.

Is there something I'm missing? How does a TikTok influencer choose between short and long videos?
 

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