Ask How does a business use digital marketing when it has no unique product advantage?

[Meridian]

When a product is not very different from what others are selling, the marketing itself becomes the advantage. A business can focus on how it communicates, the tone it uses, the kind of content it creates, and how it treats customers online. Building a personality around the brand through social media, being very responsive, and sharing behind-the-scenes content can make people choose you over a competitor selling the same thing. People often buy from businesses they feel connected to, not just the cheapest or most unique option. Have you ever chosen a brand simply because of how they showed up online?