Ask How do you write paid search ad copy that does not come across as pushy or salesy?

[Brajet]

People are exposed to sales messages all day, so they usually notice when an ad is trying too hard. Good ad copy sounds more like a helpful suggestion than a sales pitch. Instead of making huge promises, it is often better to explain what the product does and why someone might find it useful. Simple language also helps because people scan ads very quickly. An ad that sounds honest and straightforward often feels more trustworthy. Do you think people are becoming more likely to ignore ads that sound overly promotional?