Ask How do you vet publishers before letting them run your native placements?

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I'm feeling a bit unsure about how to handle publishers for my native ad placements. I've worked with a few already and set up campaigns on different sites. The performance varies a lot, and sometimes the traffic quality doesn't seem right. I've checked basic metrics and reviewed some publisher profiles.

I've asked around for recommendations and tried to look for signs of reliability. Still, I'm not confident I'm doing enough to vet them properly. The process feels a bit overwhelming with so many options out there.

How do you vet publishers before letting them run your native placements?
 

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