Live streaming uses video to connect with people in real time through the internet. Businesses use it to show events, product launches, or question and answer sessions as they happen. This works because viewers feel involved and can comment or ask questions instantly. Live videos feel more natural since mistakes and delays happen normally. Brands often promote the stream before it starts so people know when to join. After the live session, the video can be saved and shared again. This gives the content a longer life beyond the live moment. How useful do you think live video is?