Ask How do you use CRO for different business goals?

[Brajet]

Different business goals require different CRO actions. If the goal is more sales, the focus may be on product pages and checkout flow. If the goal is collecting leads, the sign-up form must be simple and clear. For brand awareness, improving content engagement may matter more than direct sales. It is important to define the main goal before changing anything. Without a clear goal, it becomes hard to measure success. How can businesses set realistic goals before starting CRO work?