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I'm pretty perplexed about how to really nail display ad creatives. I've tried reading up on audience signals and tweaking my designs based on what I think people want.
I focus on urgency, other times I go for curiosity or problem-solving themes. I've also looked at past data like clicks and searches to guide my choices.
The results don't always line up with what I expect, which leaves me scratching my head. I keep experimenting, hoping to find the right mix that truly resonates.
How do you use audience intent signals to guide display ad creative decisions?
I focus on urgency, other times I go for curiosity or problem-solving themes. I've also looked at past data like clicks and searches to guide my choices.
The results don't always line up with what I expect, which leaves me scratching my head. I keep experimenting, hoping to find the right mix that truly resonates.
How do you use audience intent signals to guide display ad creative decisions?
