Ask How do you track the customer lifetime value of social media-acquired customers versus other channels?

[Newman]

Brands can make use of UTM parameters, conversion pixel, and even CRM integration to compare CLV across channels. This will ensure that brands effectively monitor customers journey from initial social touch point to final purchase and even beyond that.

Since there are many brands online fighting over the same online audience, it is recommended that brands deploy many ways to get the attention and retain their online customers before they are hijacked.

What's your take?

 

[Anthony Joshua]

I usually track customer lifetime value by looking at how much each customer spends over time and where they came from. For social media, I check the source in my analytics and compare it with email, organic search, or paid ads. It's not just about the first sale but repeat purchases too. Over time, you can see which channels bring the most valuable customers.

 

[Felix😎]

Tracking CLV for social media customers starts with setting up proper tracking, like UTM codes or referral links, to know which platform they came from. Then, I use analytics tools or my CRM to follow their purchase history and engagement over time. Comparing spending and repeat purchases with customers from other channels, like email or organic search, helps me see which channel brings more valuable