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I've been running ads for a while now but I'm still figuring out the best way to test different creatives.
I want to see what works, but I get worried when I see my CTR drop. I know some platforms will penalize you for low performance.
I tried launching four versions of an ad at once. My CTR dipped and my costs went up. I paused the lowest performers pretty quickly, but I'm not sure if that helped or hurt.
Has anyone else dealt with this? How do you test new creatives without getting hit by low CTR penalties? I'd really like to hear what others are doing.
I want to see what works, but I get worried when I see my CTR drop. I know some platforms will penalize you for low performance.
I tried launching four versions of an ad at once. My CTR dipped and my costs went up. I paused the lowest performers pretty quickly, but I'm not sure if that helped or hurt.
Has anyone else dealt with this? How do you test new creatives without getting hit by low CTR penalties? I'd really like to hear what others are doing.
