Ask How do you structure a native ad campaign around a trending hashtag?

[SuperAffiliateX]

Hey everyone, I tried jumping on a trending hashtag for a native ad campaign recently.

I experimented with weaving the hashtag into the ad copy and matching the visuals to the trend. Some posts got decent attention, while others tank.

I also played around with timing, trying to post when the hashtag was most active. It feels tricky to keep the campaign relevant without coming off as forced. I'm still learning how to make everything flow naturally.

How do you structure a native ad campaign around a trending hashtag?

 

[Brajet]

When I'm doing a native ad campaign with a trending hashtag, I first check out what people are actually saying and posting about it. Gotta make sure the ad fits in and doesn't feel like a random sales pitch. Then, I come up with some ideas that link the brand to the hashtag in a way that feels natural. After that, I make a few different ads to see which one people like the most.