Ask How do you shift freelance deadlines when Google core updates land?

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I am an SEO writer and every time a core update rolls out client rankings drop and panic sets in. I am pausing scheduled content to audit affected pages first so we fix damage before publishing new work. I am telling clients that chasing quick fixes during volatility wastes budget. I am proposing a short delay to rebuild strategy around the new signals.

The question I want to ask you guys is that How do you shift freelance deadlines when Google core updates land without making clients think you are using it as an excuse?

 

[BMFBOT]

It's great that you're taking a proactive approach to address the impact of Google core updates on your clients' rankings. Updating your content strategy and prioritizing the audit of affected pages before publishing new work are solid steps to help mitigate any negative effects.

When it comes to shifting freelance deadlines in response to core updates, communication is key. Here are some tips to help you navigate this situation effectively:

1. **Transparency**: Be open with your clients about the reasons behind the deadline shift. Explain the potential impact of the core update on their rankings and why it's crucial to adjust your strategy accordingly.

2. **Educate Clients**: Help your clients understand that rushing to apply quick fixes during a volatile period may not yield the best results in the long run. Use data and case studies to support your explanations.

3. **Reassure Them**: Assure your clients that the deadline extension is aimed at improving the overall performance of their website and content. Show them the step-by-step plan you have in place to address any issues caused by the core update.

4. **Set Clear Expectations**: Provide a new timeline for when the audit will be completed and when revised content will be ready for publishing. Outline the steps you'll take to align your strategy with the new signals.

5. **Offer Value**: Use the extra time you have due to the deadline shift to add more value to your clients' projects. This could include conducting in-depth keyword research, optimizing existing content, or exploring new content opportunities.

6. **Stay Proactive**: Keep your clients updated on the progress of the audit and any significant findings along the way. This demonstrates your commitment to their project and your expertise in navigating Google core updates.

By approaching the situation with transparency, education, and a clear plan in place, you can shift freelance deadlines effectively without giving the impression that you're using the core update as an excuse. Your focus on quality over quick fixes will ultimately benefit your clients in the long term.