Ask How do you optimize display ads for dark mode users?

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I recently started paying attention to how my display ads look in dark mode. I tried using bright colors and high contrast to make sure the visuals pop. Some ads looked great on light backgrounds but faded into the shadows with dark mode on.

I also experimented with tweaking text colors and backgrounds to keep everything readable. It felt like balancing between standing out and not hurting the eyes. The results varied depending on the platform and audience.

I'm still figuring out the best way to handle this. How do you optimize display ads for dark mode users?
 

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