Ask How do you navigate friendships with other influencers in the same niche?

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I have no idea when group chats became places for more memes than advice. I open my messages, expecting plans, and instead find twenty pictures of cats in influencer gear. Somehow, I connect with fellow creators at brand events and in random DMs, and my camera roll fills up with selfies I barely remember taking.

I try to figure out if we're competing or just always cheering each other on. One week I accidentally used a friend's exact caption, and we both just laughed about it for days. I tag friends in trends, act surprised when someone advances an idea first, and laugh at how our outfits always manage to coordinate by accident.

The whole thing is a mix of jokes, support, and friendly competition that rarely makes sense. How do you navigate friendships with other influencers in the same niche?
 

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