Ask How do you market yourself when your niche is highly specialized and hard to explain?

[Brendan]

Selling a service that regular people do not understand requires you to talk about the results instead of the technical process. If your work involves complex computer coding or deep financial analysis, you should explain how your service helps businesses make more money or save time. Using simple everyday words helps your potential clients understand exactly what they are paying for without getting confused by technical language. How do you explain your complex freelance work to people who do not understand your industry?