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I just had one of those "why is this so hard?" moments with my latest ad campaign. I tried scaling up quickly and suddenly my relevance scores took a nosedive. It felt like juggling flaming torches while riding a unicycle.
I've been experimenting with segmenting audiences and refreshing creatives more often. I tracked performance closely and adjusted bids here and there. Some days the numbers look promising, other days I wonder if I'm chasing my tail.
How do you maintain ad relevance without sacrificing scale?
I've been experimenting with segmenting audiences and refreshing creatives more often. I tracked performance closely and adjusted bids here and there. Some days the numbers look promising, other days I wonder if I'm chasing my tail.
How do you maintain ad relevance without sacrificing scale?
