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I've been experimenting with native ads in a few different countries lately. I started by translating my usual English ads directly into other languages.
The results didn't feel as strong as I hoped. I also tried swapping out images for ones that seemed more local, but engagement stayed low.
I tested using local slang and cultural references in the copy. That seemed to catch some attention, though I'm still unsure if it's hitting the right tone. I'm learning that it takes more than just language to connect with different audiences.
How do you localize native ads for non-English speaking countries effectively?
The results didn't feel as strong as I hoped. I also tried swapping out images for ones that seemed more local, but engagement stayed low.
I tested using local slang and cultural references in the copy. That seemed to catch some attention, though I'm still unsure if it's hitting the right tone. I'm learning that it takes more than just language to connect with different audiences.
How do you localize native ads for non-English speaking countries effectively?
