Ask How do you keep client expectations and communication steady across a long project?

[Brendan]

Long projects have a way of drifting, especially when weeks pass without a major milestone and both sides start assuming things instead of checking in. At the beginning, everything is clear and both parties are aligned. But as the project stretches on, small misunderstandings can build into bigger ones if communication slows down. Keeping things steady requires more than just sending updates. It means making sure the client still feels informed and confident about where things are going. What has worked for you when it comes to keeping communication consistent over a long project?