Ask How do you handle over price CPC in native ads?

[SuperAffiliateX]

I believe it is good to always expect a changes in an online business and campaign. Not only that it is good to also prepare for any plan that might go against the initial plan.

It can be very frustrating when you see a native ads that is converting with a good CPC only for it to spike after few runnings.

At early hour of today, I decided to check my dashboard to see the performance of my latest native ads only to discover that in there is a spike in CPC without any changes.

So I want to ask you guys that how do you handle over cost CPC spike a native ads?

 

[Dean101]

First thing I do is look at placements and kill off the junk sites that eat budget and don't convert. Then I tighten targeting a bit, like cutting bad geos or switching from super broad audiences to something more focused. I also refresh creatives a lot, because better headlines and images usually bring CPC down on their own. I'll play with bids too. And if traffic looks bad after the click, I pause it fast.