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I always get a little mixed up when brands send over their campaign guidelines. Sometimes, the instructions make sense. Then I spot sections that leave me scratching my head, wondering how my usual style will fit in.
I've worked with several brands over the past year and reviewed each creative brief carefully. I try to match their requests to my posting habits and voice. Sometimes I rewrite my captions a few times, especially when brand wording feels far from how I usually talk online.
I want my content to feel genuine, even under strict guidelines. How do you handle creative restrictions from brands in a deal?
I've worked with several brands over the past year and reviewed each creative brief carefully. I try to match their requests to my posting habits and voice. Sometimes I rewrite my captions a few times, especially when brand wording feels far from how I usually talk online.
I want my content to feel genuine, even under strict guidelines. How do you handle creative restrictions from brands in a deal?