Ask How do you handle a paid search campaign in digital marketing when the client also runs promotions on social media?

[Meridian]

When a client runs promotions on social media at the same time as paid search, the two channels can actually support each other. Someone might see a deal on Instagram and then search for the brand on Google before buying. In that case, your paid search ad should reflect the same promotion so the experience feels connected. The messaging across both channels should match so there is no confusion. It also means tracking becomes more important because you need to know which channel is driving the final decision. Do you adjust your paid search messaging whenever a client launches a new social media promotion?