Ask How do you handle a client who wants experimental work that requires significant research and testing?

[Brendan]

Some clients come with ideas that have no clear path yet, meaning the work involves a lot of trial and error before anything useful comes out. That kind of project is exciting but also unpredictable, because you cannot always promise timelines or outcomes upfront. Charging fairly for that kind of open-ended work is also harder to explain to someone who expects a fixed result. Have you taken on experimental projects before, and how did you handle the uncertainty around pricing and expectations with that client?