Ask How do you evaluate whether a paid search campaign is actually moving the business forward?

[Newman]

Running Google Ads and spending money is easy, but knowing if it is actually helping the business is a different thing. You have to look beyond clicks and check if those clicks are turning into sales, leads, or sign-ups. You also compare what you are spending to what you are earning back, which is called return on ad spend. If the numbers show that every dollar spent is bringing back more than a dollar, the campaign is working. If not, something needs to change. What metrics do you think matter most when measuring campaign progress?