A simple way to keep marketing in line with your goals is to write those goals clearly and link each action to at least one of them. For example, if the business wants more sales, the marketing should guide people toward trying the product instead of just creating posts that get likes. This kind of link keeps the work focused and makes it easier to measure progress. It also reduces confusion among team members because everyone understands why each task matters. How do you usually connect daily marketing tasks to the bigger picture?