Ask How do you define and stay true to your core values as a freelance business owner?

[Brendan]

When you work for yourself, it is easy to say yes to every job just to make money. However, doing work that goes against your personal beliefs can make you feel very unhappy and tired. I try to stick to my principles, but sometimes the pressure to pay bills makes things complicated. I want to hear about how you decide which clients are a good fit for your brand. How do you turn down a well paying job that does not feel right?