Ask How do you decide whether to target broad keywords or very specific long tail keywords?

[Newman]

Broad keywords bring in more searches overall, but they also mean more competition and less certainty that visitors will actually buy or take action. Long tail keywords are longer and more specific phrases that fewer people search for, but the visitors who do search them are often closer to making a decision. Many businesses use both, depending on their goals and budget. Which approach do you think works better for a business that is just starting out?