Ask How do you decide whether to take on work that is outside your core services but complements them?

[Brendan]

This decision comes up regularly once you have been freelancing for a while. A client you like asks for something adjacent to what you do, and turning it down feels like leaving money and goodwill on the table. But saying yes to everything outside your lane can stretch your time and water down your reputation. The best approach probably depends on how close the work is to what you already do well and how much learning it would realistically require. How do you make that call when a client asks for something just outside your main area?